In an effort to stay on the cutting edge in Lead Generation and ensure our customers a steady flow of good leads, we generate three types of leads:

1. New Hot Quote Requests (QRs)…as opposed to how we used to do it, and how most others do it in the industry today, our New Hot Quote Request leads are proving to be some of the best in the market for a price that won't break the bank. To this prospect we say (in a number of ways), "Save a bunch of money on your life insurance, click here." They then see that an agent will contact them and they enter in contact information. Check it out here http://termonly.com/callback.asp

   These are like the leads that most sell for $20 - $25 and we currently wholesale them out to fine folks like you for $14 - $18 a piece.

2. Application Request Forms (ARs) … "Insurance Crack" as some have called it, these babies are really fun to work. Expensive, but they flat work and no one does this better than InsuranceOnly. All App Requests are not created equal. The quality of an inquiry goes to it's source and how accurately the quotes are computed. More accurate quotes result in higher rates shown and therefore fewer conversions and an increased cost. Some of our competitors show preferred rates, or allow the proposed insured to "rate themselves." Ours are 85-90% accurate and the other percentage are nearly impossible to get right all the time. An accurately quoted rate appears after some data entry, the client selects the policy they want to buy and they request an application. Go through our flagship site here, run some quotes and experience what they do. http://www.termonly.com/

   We share these near sales with you for a percentage of the premium requested. Currently that percentage is 14%. So if a guy selects a $1,000 policy, that App Request is $140, no matter if it closes or not. Smaller premiums cost less and nothing is charged for premium over $3,000.

3. This new type of lead is raising some eyebrows in the industry…How about someone who has seen an accurate rate and is ready to talk with an agent? That'd be our Call Now Requests (CNRs) and they represent something in between the first two types of inquiries described here. Closer to App Requests, these folks have seen an average price of 5 top carriers and then entered their information to be contacted by an agent… Go through this process and notice the difference http://www.termonly.com/cnr/default.asp

   CNRs change in price and usually go for somewhere in the $40 - $50 range. They convert well, have good average premiums and do not cost as much as ARs.

• QRs convert to sales at 10-12% net, net, net; average premium $750
• ARs - convert closer to 30% with average premiums around $600
• CNRs have converted just over 20% with average premiums approaching $1000.

All leads are delivered through the industry's first Lead Relationship Management web service. Everything is paperless, available anywhere, anytime and all the results are fully trackable for agents and managers.

All invalid leads are credited with an immediate dud credit.

Leads - Comp - Technology - Impaired Risk - Expertise…
all in a winning, family environment.